The Steampunk World’s Fair: Program Book Layout Projects

Steampunk World's Fair 2010

Steampunk World’s Fair 2010

Steampunk WF 2011 Final lo-res_Page_01

Steampunk World’s Fair 2011

In 2010, Jeff Mach was organizing the first Steampunk World’s Fair. My friend Emily Tullis, with whom I’d worked on the Philcon program books, persuaded Jeff to let us design a program schedule for the event. At the time Jeff figured we’d lay out a schedule grid on some sheets of legal-size paper, which’d be xeroxed and handed out at the con’s registration booth.

Emily and I made another suggestion. “Steampunk” is a design style that adapts and revives motifs of a romanticized Victorian age, ranging from 19th-century costuming styles to the design of machines and equipment using materials of the period, i.e., brass, wood, cast iron, etc. Why not provide a newspaper, probably the finest example of a classic technology being rendered obsolete in our era? It would make for a wonderful keepsake of the event. And if people are walking around dressed in waistcoats, top hats, bustles and corsets, wouldn’t it be more visually fitting to watch them consult newspapers instead of Xeroxed sheets?

Jeff liked the idea, so we went to work. Most of the illustrations used are from 19th century issues of Scientific American, and from Frank Leslie’s Illustrated Guide to the 1876 Philadelphia Exposition, both of which seemed appropriate for a World’s Fair. The captions were written by myself.

The 2011 edition of the Program Guide could be a little more extravagant: the first Steampunk World’s Fair had done very well, and the production budget was a little larger. And since we now had sixteen pages to fill, we could also throw in some humorous articles to fill some space. These articles are the “Penny Dreadfuls” sections (three pastiches of Victorian/Edwardian adventure fiction) and the “Greetings from Grover Scrofulus” notice.

Clicking on the images should get you hi-resolution PDFs of the program books. If those links don’t work, here they are as text:




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